Copywriting, content strategy, and product marketing for Brit+Co’s student spotlight series.
October 2016
Brit+Co wanted to uncover success stories behind online classes. The e-commerce marketing team consolidated and shared some of the most compelling stories as a series, with video interviews, article features, and email marketing. I interviewed Kristen and wrote her story and accompanying feature email (pictured below) to a list of >500k subscribers. Read the full story here, or read an excerpt from the article below.
Story Exerpt:
I also briefed and wrote the copy for the marketing email.
